MEET CHERYL

I was raised in San Diego, CA and I am currently moving to Hemet, CA to be closer to my family. My goal is to purchase a home in a more rural location with room for horses and a few other barnyard critters as well.  Horses are just around the corner from the new house, and I can't wait to move just a little closer to that goal!

I feel it is important to feed the soul and do work that makes you happy. That is why I started this business, and why I am gearing it towards my passion for horses. I have many years of practical experience as an Administrative/Executive Assistant in the corporate arena. My skills are top notch and my customer service is top ranked as well.

Real World Experience

Work experience has included owning and running all aspects of a small retail e-commerce business; collaborating in a successful web design company; and working as an administrative and executive assistant in several businesses or organizations, which included: Federal Civil Service, Senior and Junior High School Offices, Manufacturing and Wholesale Distributor, Retail sales and service and a Non-Profit Organization. I have worked in the smallest of businesses (my own) and the 3rd largest in the world.

During my time in "Corporate America" I created newsletters or scientific papers for publication; maintained organizational identity on promotional materials (web and print); created numerous letters, brochures and illustrated financial statements in a timely, as needed basis. I have routinely created, corrected and updated several extensive databases for in-house and web design; created specialized promotional lists of various organizations and media outlets, conducted daily, weekly and annual inventories, developed yearly budget projections and provided cost and availability information to another department. I maintained calendars for management, performed timekeeping duties, and trained employees in several areas of responsibility. I also worked as a Customer Service Specialist dealing with problems associated with the services the company provided.

My "VA" History

I first heard the title “Virtual Assistant” (VA) in the mid '90's. I researched Virtual Assistance and AssistU, the premier Virtual Assistance training program, but did not feel I was ready to take that step at that time. I put it on the back burner and continued to work for others as an Administrative or Executive Assistant, and most recently in Customer Service.  

I spoke with a co-worker whose part-time business at home was growing exponentially and he told me about a couple of girls in his business that needed help taking the administrative burden off of their shoulders. That started the wheels turning in my mind.  

Here was a potential opportunity for me to start my own business, call my own shots and do what I really loved doing. I knew that I thoroughly enjoyed doing administrative work and that I did my best work when collaborating with and for another. Furthermore, I would be able to do things in a manner that was both pleasing to the customer and in alignment with my own ethics and personal goals.  

With years of Clerical, Executive and Administrative Assistance under my belt, I knew I was up to the challenge. Experience taught me that doing something I love – something I am very good at and working to help someone else succeed would be very exciting and highly satisfactory.

I started my business in mid-2007 with the help of those at the Virtual Assistance Chamber of Commerce (VACOC) and later was given the opportunity to attend AssistU in 2009.  I graduated that summer.  I will be forever grateful to both organizations for their guidance and support!

Virtual Assistance or VA is the name originally given to this profession by Stacy Brice, the founder of our industry.  However, I believe, the term has been co-opted by anyone performing anything virtually.  It has also been cheapened by individuals who provide less than stellar services.  For this reason I am personally moving away from the term "Virtual Assistant".

Beliefs & Values

I value honesty and integrity in myself and expect it in others. I believe that I create my own reality and am therefore responsible for my own actions. For this reason I always attempt to be kind, honest and worthy of respect.

I make the following promises: I will not divulge confidential information about my clients to anyone. I will not do anything illegal or dishonest to or for my client, including wasting their time or money. I will avoid conflicts of interest. I will only take on work I can actually handle and will decline or refer my clients to others for work I cannot provide.

While most people really like me, I realize that my strong personality is not suited for working with all people. For this reason, I will not take on or keep clients that I feel will be in conflict with me or my work style.

I was an active member of the Virtual Assistance Chamber of Commerce and still hold to their code of ethics which can be found here:  Virtual Assistant Code of Ethics. 

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Sandra K. Baumeister SKB Web Design wrote:

Cheryl has always been an asset in our collaboration. She worked diligently from home to make my business a success. We would not have done nearly as well without her diligence, attention to detail and general assistance… Cheryl was my right arm and also my good friend.

Cheryl writes:

Sandy was my best friend and the one who suggested I become a Virtual Assistant - since I did it so well with her. She's no longer with us, but I will be forever indebted to her for putting my feet on this path and for being my best friend.

Rest in peace Sandy!